Extra Energy

Extra Energy

Launching mid-2014, Extra Energy is newcomers to the UK Energy Market and are a sister company of Extra Energie, a German-based supplier who launched in 2010 and has around 2 million customers. They both belong to the Extra Holding Group, run by inspirational entrepreneur Moti Ben-Moshe. Ben-Moshe has a background in software engineering, telecoms and private equity.

Aiming high, Ben-Moshe has set a target of turning the current Big 6 into the Big 7 and by the end of their first year of trading, are aiming for 800,000 customers – this would give them a market share of 3% - and place them as the biggest threat to the Big Six.